Gain Theory is a global marketing effectiveness consultancy that brings together data, analytic and technology solutions to help marketing professionals make smarter, faster, predictive business decisions.

Our team consists of 200+ practitioners, operating from several core hubs (New York, London, Singapore).  Our consultant network operates in 113 markets worldwide.


Gain Theory is passionate about making a meaningful difference to business performance – to improve marketing efficiency, to grow market share and to see baseline profits and share price growth.  Our goal is to deliver ongoing decision making support, rather than a report that ‘collects’ dust on the shelf.

Our values and philosophy are summed up though our FAST doctrine:

  • Forward Thinking. Analytic value lies in the decisions it enables. We deliver insights that improve ROI whilst continuously evolving what we do, emphasizing solutions that are predictive of future outcomes.
  • Active Partnerships: As part of WPP, we have direct access to the world’s largest communication services group. Tapping into core knowledge centers, we provide unparalleled context for our clients, and a deeper understanding of what’s happening, why it’s happening and what should be done moving forward.
  • SimplicityWe understand the value of a story simply told, jargon-free. Our work is delivered succinctly so that clients can understand the core message and apply it in practice.
  • Transparency: We believe that collaboration is essential. We operate under complete transparency. We are happy to share all methodologies with clients and engagement partners.


Marketing ‘Know How’

We have deep understanding of the marketing and media landscape that comes from being part of WPP, the world’s largest communications services group.  We have highly skilled and seasoned consultants supporting each of our client businesses, with direct access to resources from across WPP, to provide depth of knowledge when determining (or validating) recommendations. All recommendations are grounded in real-world action-ability and prioritized based on their ability to improve business outcomes.

Next Generation Analytics

Gain Theory consultants have been pioneering marketing analytics since the 1970s.  We have unmatched marketing analytic experience, using cutting edge methodologies, platforms and technologies.  We do not believe in a one-size-fits-all approach.  Instead, we offer a number of marketing effectiveness solutions, and select the appropriate approaches based on the business questions we are looking to answer.  Our Innovation Hub focuses on continuously evolving what we do, and how we do it, looking at new, ‘bleeding edge’ solutions that are less reliant on a brand’s history, and are more predictive of future business outcomes, using near-time results.

An Independent Voice

Gain Theory operates as a direct-to-client, independent and autonomous company.  We do not own or activate media, and therefore, our sole objective is to unlock insights and generate recommendations to drive business growth.  Our recommendations are impartial, unbiased and influenced only by facts and commercial “know-how”.  The sole KPI by which we are judged is the quality of the insights we provide and the differences we make to our clients’ businesses.

Thought Leadership

We are active leaders in the marketing insight industry, which manifests itself in several ways, including: invitations to speak on panels, proactively publishing and curating content, leading round tables and judging industry awards.

A Proven Track-Record

We focus on creating deep and meaningful client partnerships, with a 90%+ client retention rate and an average tenure of 9+ years for retained clients.


Find out how we can help, demo our products and get more information about our global cross-sector experience.


If you think you have what it takes to make a difference at Gain Theory, please check out our careers page.
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