Saving a Travel Client $millions in Paid Search
Paid search is a key marketing tool within the travel sector and as such the client had a reasonably good idea of the traffic and conversions it was receiving directly via its paid search channel. However, it lacked visibility around the indirect and longer term influence of paid search on its business.
Streamlined Media Strategy Creates £21.2m Efficiency Gain
A financial services provider asked us to perform an analysis on the effectiveness of their media and marketing and move beyond a last click analysis of performance.
Product Launch: Exceeding Target by $9m
A global entertainment brand that relies heavily on large, high profile product launches had challenging questions about how they could optimise their approach to increase launch success.
Driving a 24% Increase in Sales Without Increasing Media Budget
A major retail brand tasked us with helping them to drive an additional 10% sales return from media activity – without increasing their overall media budget.