Marketing is the engine of business growth and in an age of digital transformation, marketing effectiveness requires the right strategy – the right mindset, plans and tools – to help marketers make the right choices, in the right order at the right time.

As an unbiased marketing effectiveness consultancy, at Gain Theory we continue to invest in the marketing community. Our aim is to constantly drive improved conversations around the topic of effectiveness, giving marketing and insight executives the confidence to make faster, smarter decisions.

Cue our partnership with Effworks – an initiative that champions accountability in marketing and promotes a culture of marketing effectiveness from C-Suite, all the way through organizations. 

We are excited to have been commissioned to lead on a Effectiveness Strategy white paper which will be released at this year’s EffWorks conference – Marketing Effectiveness in the Digital Era, Oct 9th 2018, at the Code Node in London.

The paper addresses the state of the nation for effectiveness strategy and is a result of a collaboration between various industry leaders and interviews with over 30 client side marketing and insight executives.

In advance of the release, we will be sharing a series of videos, brought to you by the lead author Jon Webb, Managing partner at Gain Theory.

Watch the 1st video below:


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