Choosing the right promotional strategy requires a detailed understanding of market activity alongside external factors, often compounded by large volumes of data sets from various sources.

At Gain Theory, our approach is underpinned by the analysis of hundreds of client datasets to develop successful promotional strategies with key insights into the underlying dynamics coming from household panel data.

With information about the different dynamic elements of the promotional uplift, we can advise on a range of challenges such as:

• Identifying the optimal promotional mix
• Forecasting competitor and category impact
• Promotional scheduling / phasing

Using behavioural promotions modelling, we can also identify different factors in promotion sales patterns, such as:

• Purchase acceleration & deceleration
• Increased consumption
• Pantry stocking
• Long term conversion