People matter. As marketers try and reach the right people at the right time, in the right place – with a personal comms message to boot – the job of understanding audiences is critical.

Gain Theory’s approach involves building a thorough understanding of the customer journey, exploring and interrogating data, slicing, dicing and segmenting it to understand the behavior of different groups. With this knowledge, you can create a truly customer centric marketing strategy that optimizes engagement and returns.