People matter. As marketers try and reach the right people at the right time, in the right place – with a personal comms message to boot – the job of understanding audiences is critical.
Gain Theory’s approach involves building a thorough understanding of the customer journey, exploring and interrogating data, slicing, dicing and segmenting it to understand the behavior of different groups. With this knowledge, you can create a truly customer centric marketing strategy that optimizes engagement and returns.
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Introducing… Chris Chumun, Partner
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Gain Theory Senior Partner James Dodge has featured in the @ANAmarketers exploring three key tactics marketers can use to combat uncertainty and build confidence in 2023. https://t.co/AKCLY0BZGr