Imagine if you could:

… know whether you will hit your sales goal before the campaign launches

… shift across media and creative weight during a campaign flight to drive business performance

… connect insights directly into activation partners to convert insight into action

… have access to cross-media results in time to inform campaign briefs

This is exactly what Gain Theory’s Leading Indicator solution enables you to do. An Early Warning System helping marketers to know early on, whether business objectives will be met and identifying the factors required to close the gaps.

Tracking a range of indicators found to be most predictive of future business outcomes, our Leading Indicator system updates business forecasts and alerts you when shifts in trajectory occur, keeping you in control, and enabling you to re-calibrate marketing plans to hit your target.