To accelerate growth, our innovative solutions enable you to make better data-informed investment decisions quickly and efficiently.
Whether you want to measure the impact of your marketing campaigns on the bottom line, get clarity about the audience groups you need to target, or understand how you can optimize your assets to mitigate systemic risks, we have a solution to suit your needs.
What underpins all our solutions is a belief that the best decisions are made when you learn from the past (hindsight), better understand the present (insight), and can plan more accurately for the future (foresight).
Consequently, our solutions have been designed to answer three key questions:
1. What happened?
2. Why did it happen?
3. What will happen next?
Our solutions
Marketing Effectiveness Index:
Assess and improve
The MEI – a diagnostic tool that assesses the health of your marketing effectiveness program – is a great place to start your journey with us.
Data excellence:
Create a foundation for success
When it comes to data, we’re focused on quality because your most important investment decisions need to be informed by the best possible data.
Sources of growth:
Test your assumptions
Understanding where growth has come from in the past, is coming from today, and will come from in the future is vitally important as it enables you to target your investments more effectively.
Levers of growth:
Focus on what works
When you know where your growth will come from, you then need to know how you can accelerate it using MMM, attribution, unified measurement, and test and learn.
Foresight:
Get visibility on where you’re going
Much of the data that marketers rely on to make decisions is inherently backward looking. We can help you to plan more accurately for what might happen in the future.