Robust assessment of a brand’s marketing effectiveness maturity, resulting in the delivery of a roadmap to build a best-in-class program that accelerates business growth.

Marketing Effectiveness Assessments

Our proprietary, quantitative Marketing Effectiveness Index assessment tool evaluates and benchmarks marketing effectiveness maturity – establishing critical gaps standing in the way of accelerated growth.  This includes data, technology, analytics and adoption readiness assessments. 

Roadmaps ​

We build custom, multi-phase roadmaps based on our marketing effectiveness assessment cover data strategy, analytic approaches, reporting / measurement standards, business transformation plans and program governance models.

Education & Training​

Gain Theory’s Training Academy is industry recognized covering areas such as marketing / media knowledge, measurement tools and techniques, data-informed decision making and activation and organizational transformation. Training is tailored to roles, functions and level of expertise.

In-Housing ​

Our program empowers best-in-class, scalable in-house measurement program.  We aid in determining use cases and requirements including skills gaps and talent recruitment. We provide hands-on training on industry-leading methods and offer licensing of required technologies. Our transformation program to bring lasting, meaningful change.