Our proprietary technology platform includes three integrated modules.
Gain Theory Data One
Gain Theory Data One is our data platform that supports data collection and processing. Gain Theory Data One supports automated data ingestion and QA on a regular basis reducing data processing times by as much as 70%.
Gain Theory ROVA
ROVA is our advanced analytic platform, leveraging Machine Learning techniques to surface insights and identify methods with strong predictive power. ROVA can be licensed by clients wishing to ‘in house’ analytics.
Gain Theory Interactive
Gain Theory Interactive is our client-facing decisions platform. Gain Theory Interactive is a modular solution supporting data visualization, insights delivery, budget setting, scenario planning, optimization and forecasting.
Find out more at gaintheoryinteractive.com
6 Things Marketers Can Do To Boost Effectiveness By Being More Data-driven
Introducing… Maria Fadeeva, Partner￼
Managing Partner at Gain Theory, Russell Nuzzo, has written a piece for the @ANAmarketers highlighting six things marketers can do to boost effectiveness by being more data-driven. Read it online here -https://t.co/AGNSa95bdO