Gain Theory is WPP’s marketing foresight consultancy.

Over the last two decades, WPP has led the way in data and analytics with the belief that data powers smarter marketing.

Through various groups within WPP, significant investment has been made in:

• Data Access
• Data Management
• Analytics Tools and Dashboards
• Marketing Effectiveness Understanding and Talent

This investment has created a solid infrastructure, which combined with unrivalled knowledge and experience of the marketing and media investment sector, enables clients to have marketing foresight like never before.

WPP’s ‘marketing effectiveness’ enabler

Gain Theory acts as WPP’s marketing effectiveness enabler across data, insight and research offering clients unique technology solutions and consultancy. Our people are expert connectors within WPP, bringing together the right partners when and where appropriate for a client.

Being expert connectors within WPP guarantees we will always be able to find the right solution through one of our many partners – Kantar, Millward Brown, GroupM and many more.

Independent and unbiased…

Whilst we can connect you to other WPP solutions, a large portion of our clients work with non-WPP agencies and we have collaborated with these successfully in the past.

We are partner agnostic and believe in collaboration to create the best solution that works for our clients.