“Building more forward-looking models that leverage 1st party, media, behavioural, cultural and social data to forecast tomorrow’s sales today” – Retail CMO
“We need insights that can be leveraged upstream to drive media, content, product innovation, targeting and segmentation” – Financial Services CMO
Understanding the key drivers for acquiring, growing, and retaining customers has become more challenging.
Complex customer paths-to-purchase and media landscape, multiple sales channels, access to large volumes of data at customer level are all putting pressure on business leaders when trying to understand what customer decisions are being made on an individual basis and why.
Gain Theory has invested significantly in experts and technology to solve these pain points with the development of Machine Learning techniques that allow us to answer complex business questions. Our advanced algorithmic approaches have the processing power to interrogate large disaggregated data sets and uncover the patterns to predict human behaviour.
Using machine learning, we can solve customer-centric challenges such as:
- Reduction of churn
- Increasing cross sell opportunities
- Determining customer life-time value
- Customer sentiment analysis
- Segmentation and clustering
The global Gain Theory Business Foresight team – composed of creative data scientists and consultants – design predictive analytical frameworks and are experts in identifying unseen business opportunities. When coupled with the power of machine learning this provides our clients with faster, smarter business decisions that drive additional business value.
“Working with Gain Theory we have found their behavioural modelling and data analysis absolutely critical to our marketing communications planning, budget setting and channel optimisation.” – Head of Recruitment Marketing, RAF