We hear marketers are being placed under increasing pressure to maximize revenue while managing tight budgets. The challenge is that they need to understand what channels are working hardest. But last click only gives credit for the last ad a consumer clicked, ignoring their first exposure and anything in between.
Through our Digital Attribution approach, we give you a GPS to navigate the full online journey of every customer, optimize media buying during the lifetime of a campaign and maximize the return on your marketing investment.
Utilizing event level marketing data to look beyond the last click, you will have a full map of which digital media actually helps drive conversion, providing constant updates during a campaign so that the marketing budget can be reallocated to the media that works the hardest.