Business need:

A global Finance Services Provider wanted to understand how to drive efficiency across their product portfolio in order to drive more sales for the same marketing budget.

Insight:

Using a combination of modelling, optimisation, benchmarking and discussions with key stakeholders across the brand and their media, tracking, and creative agencies, we developed a re-adjusted media plan that skewed towards better performing products and media channels whilst maintaining a strategic focus on growth.

Outcome:

By cutting under-performing media and re-optimising the rest of the plan, the re-modelled budget was able to drive 16% extra total sales for the same budget.

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