How to optimise media investment and phasing; the role of brand vs response; understanding path to purchase…these are just some of the questions marketing and insight professionals need to answer in order to make faster, smarter business decisions.
The number of analytics practices and technology can be overwhelming and can often give results too late to action. You can spend more time unpicking the insights than understanding how you can apply them quickly.
Our analytic practises, tools and platforms are based on 40 years of research and give you –
- Relevant accessible insights when you need them;
- Visualized in an easy to digest user friendly format;
- Enabling you to make faster, smarter business decisions
We are always looking for the best analytics methodology for our clients. Some of the practices we have provided are:
- Market Mix Modelling
- Integrated Marketing ROI
- Customer Relationship Management