If Marketing is the engine of business growth, the boiler room of decision making requires a ‘best-in-class’ effectiveness strategy.

WHY READ THIS?

  • Having the right Marketing Effectiveness Strategy will help create the right culture, make the right decisions, avoid wastage and maximise impact.
  • Focus on what really matters and create strategies that will ensure Marketing Effectiveness becomes an established part of how you do business.
  • Lead change within the organization by creating the political and emotional fuel required for the journey; adopting a crawl, walk, run approach; and having the right ecosystem in place.

 
Many organizations struggle with Marketing Effectiveness. Indeed, many are still trying to figure out which adverts are working; and how marketing in a broader sense, beyond advertising, is helping generate business growth.

This paper has been created by Gain Theory and commissioned by EffWorks, an initiative that champions accountability in marketing and promotes a culture of Marketing Effectiveness from C-Suite, all the way down through organizations.

The purpose of this paper is to generate momentum and direction around Marketing Effectiveness Strategy – to help marketing and insight executives maximise the impact of marketing.

In creating this paper, 40 senior marketing and insight executives from a cross section of leading brands were interviewed, representing a UK advertising spend of more than £7bn.

TO GET THE PAPER CLICK HERE 

Watch Jon Webb, Managing Partner at Gain Theory talk about why this matter really matters in today’s marketing world.

Episode 1: Taking Effectiveness Strategy to the Next Level

Episode 2: How should a CMO think about Marketing Effectiveness?

Episode 3: How can we drive business growth through Marketing Effectiveness?

Episode 4: What is the Journey to best-in-class Marketing Effectiveness?

Episode 5: How to structure a Marketing Effectiveness programme

 

 

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