While marketing keeps inventing new ways of getting in touch with potential customers, marketing effectiveness also needs to constantly evolve to keep pace. So what’s the best measurement strategy in the digital era?

Jon Webb, Managing Partner at Gain Theory, will be speaking on stage about this topic at the ProcureCon Marketing conference in New Orleans on November 28, 2017. He not only will share the latest tools available to help marketers understand marketing investment allocation across multiple channels, but also how they impact ROI both tactically and strategically.

In this Gain Theory session on November 28th @ 11:50 am, Jon will explore:

  • How marketing measurement is no longer limited to understanding the overall performance of each channel
  • Digital Attribution, and other granular techniques, that allow for results that are much more responsive
  • Why Digital Attribution and MMM approaches shouldn’t sit in silos

ProcureCon Marketing is dedicated to the unique challenges of the procurement and sourcing of marketing resources. Senior level executives from across industry gather to discuss best practices in corporate sourcing and indirect procurement.

To meet with Jon at the event, please email: jon.webb@gaintheory.com


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