Is creativity being hindered by the race to get short term results?

Marketers are being pushed to create immediate return on investment and incremental sales volume which impacts on how we measure marketing effectiveness and ultimately creative campaign execution.

Jon Webb, Managing Partner at Gain Theory will be addressing this topic on stage at the Crystal Apple conference in Istanbul, Turkey on October 5 2017.

Now in its fourth year as a 3-day festival, Crystal Apple is Turkey’s leading platform, where close to 160 star-studded roster of local and global thought leaders share their ideas and visions for the future of branded communications.

In the Gain Theory session on 5th of October at 15:45 Jon will explore:

  • How short term efficiency can lead to declines in long term effectiveness
  • Measuring marketing – long and short term, across media channels
  • Re engineering measurement to understand and value the impact of creativity

To meet with Jon at the event please email jon.webb@gaintheory.com

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