With so many different marketing channels out there today, it’s difficult to identify what drives sales.
In this paper, we present a new solution to an age-old problem – how to effectively measure the long-term effects of advertising.
Some people view this as being impossible, others do it inaccurately but we’ve figured out how to get it right. Here we discuss the issues involved, dismantle existing systems and present our own solution.
Inside this paper we cover:
- Why is this important to me?
- We need a floating base
- What are the existing measurement methods and why don’t they work over long periods?
- What attempts have been made to tackle this?
- What is the solution?
To download the article, click the link on the right.