Download our Report on the Impact of Video in Driving Offline Sales
Videology, a leading software provider for converged TV and video advertising, commissioned Gain Theory to conduct a study to analyse the impact of video in driving offline sales to help gauge the true effect of video in the marketing landscape.
For this study, Gain Theory worked with a select group of advertisers across industries, using advertiser first party media spend and sales data, Videology campaign data, and Gain Theory econometric modelling methodology to get to these results.
The objectives were to show the ROI of video, how this compared to TV, and to understand how inventory quality impacts ROI. The brands in this study had varying budget levels, target audiences and creative messages for their TV and video campaigns.
“Video certainly performs as a medium in driving sales activity offline – with every case study showing a positive ROI. Econometric modelling provides the closest we have to empirical evidence of the relationship between media consumption and purchase activity in bricks and mortar stores so it’s great to see the power of linear TV and video in combination. When you look at consumption trends it instinctively makes sense but this is the first time we’ve been able to really objectively prove it“, said Rich Astley, UK MD, Videology.
To read the full report click on the download link above.