Understanding the right way to expand or reduce a portfolio or which products to focus on is an area clients approach us on. Gain Theory’s approach is to leverage data to unlock insights on product portfolio, offering up new perspectives and shedding light on hidden truths.
From New Product Development (NPD) to Portfolio Management and Product Focus, we ensure marketers have the right knowledge behind their products to achieve success in the marketplace.
New Product Development
Launching new products can be daunting. Whilst practicing with absolute accuracy which products might sink or swim, we use our knowledge database of 1000s of launches to boost NPDs’ chances of success.
Understanding the dynamics of a portfolio of products or services is made simple with portfolio management. Gain Theory’s approach draws deep insights using a statistical framework to identify the impact of changes to products across a category, modelling different scenarios and benchmarks, to work out how best to optimize your portfolio.