Whether it’s one company made up of multiple brands, or one brand offering multiple products, knowing how your portfolio performs and reacts to even the slightest changes is vital to help you plan its future.

Our philosophy at Gain Theory is to approach portfolio management in a way that creates flexible scenario building and decision making support to suit the nuances of the range, market, environment and so many more factors.

Typical questions we can help answer:

• How will the launch of a new flavour impact the existing product range?
• In the short term we would be better promoting our most popular product but would it be better in the long term if we promoted our newest product to help it grow?
• What proportion of customers would switch to other products in our range if we were to discontinue one of them?