People matter. As marketers try and reach the right people at the right time, in the right place – with a personal comms message to boot – the job of understanding audiences is critical.

Gain Theory’s approach involves building a thorough understanding of the customer journey, exploring and interrogating data, slicing, dicing and segmenting it to understand the behavior of different groups. With this knowledge, you can create a truly customer centric marketing strategy that optimizes engagement and returns.

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Tune in as we look at agile decision making and where and when to pivot your marketing strategy with @NatWestGroup's Georgia Thodey, @Thinkboxtv's @MattHill_TV and our very own @mpchappell 👉 https://t.co/TROs059ggW https://t.co/1PeX9CabXN

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