When it comes to gaming and gambling, user behaviours and player loyalty can be tricky to pin-down.
So in a business defined by keeping the players playing, it’s important to understand how advertising affects different users, new and returning, as well as what effect it has on the product mix in general.
Gain Theory brings its experience in working with a range of gambling and gaming brands to explore player behaviour and define what’s important when advertising to users.
In this report we answer:
- What makes a customer continue or stop playing?
- What increases loyalty and engagement?
- How should you balance investment between new and existing customers?
- How can we get existing customers to trial other products and games?
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