Gain Theory, the global marketing effectiveness consultancy with main hubs in Singapore, New York and London, is the only global marketing effectiveness consultancy to join a delegation from Promote UK and Advertising Association at the Shanghai International Advertising Festival (SHIAF) on March taking place March 4-8.

SHIAF will feature a unique forum to highlight UK advertising expertise to Chinese brand marketers. A delegation of UK agencies and production companies, led by Promote UK chair, Janet Hull and Advertising Association Chief Executive, Stephen Woodford, will be meeting Chinese brands and agency peers to explore new opportunities to grow links and business.

Manjiry Tamhane, Global CEO will be speaking at a VIP client dinner on March 6 hosted by UK Department for International Trade (DIT)
in cooperation with the IPA, TOSEE, Shanghai Advertising Association (SAA) and SHIAF. The aim of the dinner is to promote UK/China brand and advertising international partnerships.

The panel will discuss ‘21st Century Brand Building in Western Markets: 10 Golden Rules’ and is hosted by Stephen Woodford, Chief Executive of the Advertising Association and joined by Manjiry Tamhane as well as Julian Douglas Vice Chairman of VCCP.

To find out more about Gain Theory’s APAC hub contact Rishi Mohanty, Gain Theory APAC Managing Director on or for general Gain Theory inquiries please contact

To find out more about the Promote UK initiative and Export Month please visit the Advertising Association website here


Find out how we can help, demo our products and get more information about our global cross-sector experience.


If you think you have what it takes to make a difference at Gain Theory, please check out our careers page.
© Gain Theory 2020. All rights reserved.