Gain Theory, the global marketing effectiveness consultancy that inspires marketing excellence welcomes Brian Suh to the global team. He will lead the consultancy’s Transformation practice, helping client partners align their organization around a disciplined approach to marketing investment management.

With this appointment, Gain Theory further underscores its commitment to delivering on its global mission of empowering informed marketing decisions, by more people more often. As such, Brian will be providing client partners with consulting services behind both Gain Theory’s solutions and assisting them in their journey of building marketing analytic capabilities. This will cover areas such as skill assessments, measurement approach integration and resource restructuring around people, processes and technology.

Prior to joining Gain Theory, Brian started his career at Deloitte Consulting and has since held multiple senior roles across OMD, Visual IQ, and Vaynermedia. His experience has seen him educate and guide clients on how to create more effective media and analytics departments within their own organizations. Advising on everything from technical topics like machine learning and data warehousing to more nuanced challenges such organizational structure and consumer privacy.

“We know from client partners that having the right insights is only half the battle when it comes to maximizing marketing’s value. The structure of marketing organizations and processes used to plan and deploy marketing investments directly impact the ability to improve marketing returns.” says Shawn O’Neal, CEO North America “I am delighted to have Brian join our team to help clients navigate towards a best-in-class marketing organization”.

On his appointment Brian says “I am excited to be joining Gain Theory. Marketers have an opportunity to generate sustainable business growth and having the right structure to unlock value from data and analytics is critical to help them succeed. The people and capabilities at Gain Theory are well placed to deliver this, and I am honored to be joining the team”

Brian will be based out of New York, Gain Theory’s North America hub and report to Shawn O’Neal.

 

 

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