London, December 17thGain Theory, the global foresight consultancy, today announces that it will become part of Wunderman Thompson, WPP’s global marketing communications agency.

The move to be housed within Wunderman Thompson will amplify Gain Theory’s advanced analytical capabilities, providing access to Wunderman Thompson’s global cognitive science, commerce & technology, and data expertise.

Gain Theory will continue to operate as an impartial direct-to-client global foresight consultancy, delivering data-informed recommendations that highlight strategic and tactical business growth opportunities.

Manjiry Tamhane, Global CEO at Gain Theory says: “At a time of unprecedented change and uncertainty, organisations need a more sophisticated approach to activating and accelerating growth, starting with clear alignment on corporate goals alongside an understanding of their sources and levers of growth.  Our move to Wunderman Thompson will further strengthen our foresight capabilities to help clients answer critical business questions to drive future growth and give them the tools and support required to navigate the complexities of uncertain times.” 

Mel Edwards, Global CEO at Wunderman Thompson added: “As a business that inspires marketing excellence, we’re thrilled to have Gain Theory as part of the Wunderman Thompson family. Their proven expertise in fusing hindsight, insight, and foresight to accelerate growth for ambitious brands across 62 markets, coupled with their 40-year heritage, will strengthen Wunderman Thompson’s end-to-end capabilities, and allow us to help clients successfully connect  business intelligence to investment decisions and activation at speed.”

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About Gain Theory

Gain Theory is a global foresight consultancy with a goal to accelerate growth for ambitious brands.

Our experts in data, advanced analytics, technology and consultancy fuse hindsight, insight, and foresight to improve investment decisions and activate growth at speed.

Available in 62 markets, our award-winning solutions and highly specialized vertical expertise support clients via four measurement and optimization pillars: Foundations for Growth, Data Excellence, Growth Accelerators and Activating for Growth.

To focus on what matters the most for clients, Gain Theory’s proprietary Marketing Effectiveness Index evaluates and benchmarks marketing effectiveness maturity – establishing critical gaps standing in the way of accelerated growth.  Built on data, the Marketing Effectiveness Index benchmarks against sector and industry to help inform transformational roadmap priorities.

Gain Theory is a WPP agency (NYSE: WPP).     

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About Wunderman Thompson  

At Wunderman Thompson we exist to inspire growth for ambitious brands. Part creative agency, part consultancy and part technology company, our experts provide end-to-end capabilities at a global scale to deliver inspiration across the entire brand and customer experience.  

We are 20,000 strong in 90 markets around the world, where our people bring together creative storytelling, diverse perspectives, inclusive thinking, and highly specialized vertical capabilities, to drive growth for our clients. We offer deep expertise across the entire customer journey, including communications, commerce, consultancy, CRM, CX, data, production, and technology.

In 2020, Wunderman Thompson launched Inspire, a proprietary global platform that explores what makes brands inspiring and what inspires consumers. Rooted in a rigorous, multidimensional research methodology, the platform identifies the qualities a brand must embody, the narratives it should weave, and the experiences it can design in order to spark people’s inspiration, and culminates in an annual list of the Inspire Score Top 100 Most Inspiring Brands in the World.

Wunderman Thompson is a WPP agency (NYSE: WPP).     

For more information, please visit us at www.wundermanthompson.comsubscribe to our newsletter, and follow Wunderman Thompson on our social channels via Twitter, Facebook, LinkedIn, and Instagram.    


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