WPP data science supergroup Gain Theory, MediaCom and Wavemaker commissioned by Thinkbox, have revealed new research giving advertisers practical guidance to get maximized media-driven returns.
The aim of the ‘Demand Generation’ research is to guide advertisers on how to have the best of both worlds: substantial short-term sales and sustained base sales growth.
This study, based on extensive client databanks and expertise, offers the most comprehensive understanding to date of the planning and measurement decisions that need to be made, alongside the resulting trade-offs in terms of speed of return, base sales growth and risk.
Putting Measurement Right: 9 Golden
Within the research, Matt Chappell, Senior Partner at Gain Theory, leads the ‘9 Golden Rules of Measurement’ – a practical best practice campaign measurement guide that will enable businesses to effectively evaluate, learn and grow their media returns. You can get this guide by downloading it on this page.
Watch the Video
You can watch ‘Demand Generation’ video here which summarizes the research from the Thinkbox launch event covering:
- The databank and findings
- How to balance trade off decisions
- 9 golden rules of measurement
- How Kellogg’s are accelerating analysis.
If you are a client side marketer and want to book a complimentary knowledge share session for you and your team around the 9 Golden Rules of Measurement, please contact firstname.lastname@example.org