Data strategy, data harmonization, data augmentation and data visualization with a focus on moving from “big data” to the data that matters most.
We help clients go from “big data” to the data that matters most – that which can support accelerating business growth. Our “Good, Better, Best” data assessment helps brands identify data gaps, and create data priorities around breadth, granularity, cadence and access.
Our proprietary data platform, Gain Theory Data One, supports automated data collection and integration. Gain Theory Data One collects and QAs raw data, on a frequent, often daily, basis.
Standard (but configurable) data visualization dashboards are available via our Gain Theory Interactive platform, quickly and cost efficiently. Custom dashboards are also available.
6 Things Marketers Can Do To Boost Effectiveness By Being More Data-driven
Introducing… Maria Fadeeva, Partner￼
Managing Partner at Gain Theory, Russell Nuzzo, has written a piece for the @ANAmarketers highlighting six things marketers can do to boost effectiveness by being more data-driven. Read it online here -https://t.co/AGNSa95bdO