Data strategy, data harmonization, data augmentation and data visualization with a focus on moving from “big data” to the data that matters most.

Data Strategy​

We help clients go from “big data” to the data that matters most – that which can support accelerating business growth.  Our “Good, Better, Best” data assessment helps brands identify data gaps, and create data priorities around breadth, granularity, cadence and access.

Data Harmonization 

Our proprietary data platform, Gain Theory Data One, supports automated data collection and integration. Gain Theory Data One collects and QAs raw data, on a frequent, often daily, basis.

Data Visualization

Standard (but configurable) data visualization dashboards are available via our Gain Theory Interactive platform, quickly and cost efficiently.  Custom dashboards are also available.

LATEST

GAIN THEORY RECOGNIZED AS A LEADER IN MARKETING MEASUREMENT AND OPTIMIZATION

In the next instalment of our 'Introducing...GT' series, we sat down with Senior Partner, Akhila Venkitachalam, to explore her career to-date, her views on improving diversity within data and analytics, and her favourite advert. https://t.co/gPSFetA0hH

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