Data strategy, data harmonization, data augmentation and data visualization with a focus on moving from “big data” to the data that matters most.
Data Strategy
We help clients go from “big data” to the data that matters most – that which can support accelerating business growth. Our “Good, Better, Best” data assessment helps brands identify data gaps, and create data priorities around breadth, granularity, cadence and access.
Data Harmonization
Our proprietary data platform, Gain Theory Data One, supports automated data collection and integration. Gain Theory Data One collects and QAs raw data, on a frequent, often daily, basis.
Data Visualization
Standard (but configurable) data visualization dashboards are available via our Gain Theory Interactive platform, quickly and cost efficiently. Custom dashboards are also available.
LATEST
How to use foresight in a VUCA world
Foresight: Translating Uncertainty to Risk
Our solution, Sensor, has been recognised in a recent @Campaignmag article! By fusing hindsight, insight & foresight, we have helped many businesses to significantly improve ROI on #mediainvestment and accelerate growth globally. https://t.co/rsnE8XI8eA