At Gain Theory, we believe that good marketing takes you through the short term, better marketing can put you above the rest, but excellent marketing can be the engine that drives long term sustainable growth. In a world of uncertain growth in many sectors, marketing excellence is not a casual matter, nor a task for the faint of heart.

Marketing leaders are tasked with being growth transformers, mastering a fountain of consumer data, talent and endless sources of inspiration. But what are the building blocks of marketing excellence? What marketing leadership characteristics do we need to get there, and what behaviors does the organization need to display to make it happen?

Marketing Excellence In Conversation

On September 23rd Gain Theory’s North America CEO Shawn O’Neal will join Roger Mader, CMO at Subway, and Michelle Froah, SVP of Global Marketing Strategy & Sciences at MetLife on a Marketing Society panel during Advertising Week NYC to talk about marketing excellence.

These marketing excellence pioneers will be revealing how they reached the top of the marketing mountain. Expect to take an all access, backstage tour of their marketing excellence journey. No punches will be pulled, they’ll be going the whole nine yards to show you what it takes to achieve marketing’s holy grail.

What You’ll Learn from This Session:

  1. How to build marketing excellence in your teams
  2. Insight from CMOs who have succesfully built and turned around brands
  3. Skills to drive long term sustainable growth of your brand

Are you a client-side marketer? We’d love to have you as our guest.

For tickets and more information, please contact our Global CMO claudia.sestini@gaintheory.com

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