Singapore (December 01) – Gain Theory the global marketing foresight consultancy, today announces further expansion into APAC with the launch of a regional HQ in Singapore and naming Rishi Mohanty as Managing Director of the region.

The launch of a new regional HQ is in response to heightened client demand for predictive marketing analytics that goes beyond standard insights and towards actionable foresights.

As a direct-to-client consultancy, Gain Theory specialises in providing actionable recommendations to clients by using faster, smarter decision making capabilities. Gain Theory already has experience delivering marketing effectiveness solutions across 14 APAC countries including China, Japan, Australia and India.

Rishi Mohanty will lead client engagement in the region, joining the consultancy with over 20 years experience in media, data and strategy most recently at Mediacom. Mohanty has an impressive record solving business challenges in markets such as China, Japan, India, Australia, and Singapore acting as a trusted client advisor to brands such as Procter and Gamble. He will report into Manjiry Tamhane Global CEO.

Commenting on his new role, Rishi remarked “Fundamental shifts in customer path to purchase and expectations require an adaptive and unified marketing strategy responsive to today’s consumer. I’m most interested in helping clients solve their marketing effectiveness challenges, with the range of client-first strategic capabilities that Gain Theory has on offer.”

Manjiry Tamhane “Having our APAC HQ based out of Singapore will help us accelerate client solutions via access to great talent, WPP infrastructure and proximity to key countries in the region. I am delighted to have Rishi on board to launch this new HQ. Rishi has a rare ability to stitch together data, technology and insights into stories and then advise clients on actionable tactics in-campaign as well as game changing strategies.’.


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September 26 through to the 30 sees the 13th edition of Advertising Week in New York take place. A melange of marketers, agencies and media will descend upon NY to mull over some hefty themes and revel at the legendary evening events that the organisers and their sponsors throw.

Gain Theory will be there, alongside the Marketing Society USA who are hosting an exclusive invite-only senior leadership lunch on Weds Sep 28.

Over lunch, we will hear from marketing leadership expert and author of The 12 Powers of a Marketing Leader Thomas Barta about what it takes to be a marketing leader. We will also be discussing the pain points and challenges we face in marketing today, with a view of offering up shared experiences and solutions.

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