London (EMEA)

Senior Analyst

Reporting to: Project Manager to Associate Director

Purpose: You will support senior colleagues in achieving the efficient delivery of client projects. Your role as lead analyst is to take responsibility for and oversee other analysts. Typical responsibilities and duties are the collection and preparation of data, contributing to the finalisation of models, writing results and implications and SFX creation. You will also be expected support the development of analysts through the Training Academy, Knowledge Shares and feedback. Senior Analysts should develop relationships with their counterparts client side and be able to communicate Gain Theory approaches and brand beliefs.

Behavioural Profile: FAST Framework

Forward Thinking: Demonstrate personal initiative; Think of ways to streamline and make processes faster; Anticipate future issues and adapt approach to address these; Solve problems with limited support from others; Monitor own work performance and prioritise appropriately; Use initiative to create solutions to get the job done.

Active: Build understanding of internal stakeholders necessary to deliver effective performance; Work collaboratively with others; Remain factual, open and accept responsibility; Build rapport based on mutual respect, trust and collaboration; Understand who to direct questions to by subject matter at each appropriate level; Play a role in an area focused on driving the company forward (beyond personal gain).

Simplicity: Build an understanding of value vs. effort for given tasks; Be more commercial, less academic; Develop an understanding of what Gain Theory does and the company’s philosophy; Communicate clearly and concisely; Present data and conclusions in a logical and transparent way; Break down information and problems to derive solutions.

Transparent: Deliver to time and meet quality expectations in all aspects of your role; Be recognised by others as someone who delivers what they say they will and can direct others to do so; Cultivate strong organisational and time management skills; Apply experience and common sense to complete tasks.

Key Duties

Working with data: Data extraction and manipulation, data analysis and validation, batch files, programming.

  • Undertake data extraction, manipulation and data analysis to understand the market place and client context relevant to each project
  • Analyse all datasets to ensure that each KPI is understood and can be explained back to the team
  • Ensure that all tables, charts and other information produced by you or others has been checked for accuracy and formatted to GT standards before passing on to senior project team
  • Oversee and be responsible for data collection including preparation and sending of data requests, chasing outstanding data and querying data with clients and agencies
  • Ensure that RAP file is structured to meet requirements of project (e.g. order and number of variables, exclusion of unnecessary variables) and that batch files can reproduce RAP file exactly
  • Ensure that all outputs are checked for accuracy by analysts; record any checks made
  • Proficiency in using data extraction tools (i.e. Advantage, AdDynamix, Sysomos, Athena, Google Trends, Google Analytics, Double Click) and able to teach others in their use. Be aware of alternatives and the PROs / CONs of the tool
  • Proficiency in using Excel/SQL/Python/Pandas/RAP/Analytics Workbench to process, transform, create variables and build models. Be or be working towards expert knowledge in a selection of these tools / approaches

Building Models: Model building and validation, sales effects calculations, ROIs, media optimisation

  • Oversee the building of comprehensive base models according to the project specification, incorporating all drivers of KPIs, providing rationale for variables entered, understanding coefficients and SFX
  • Taking base models, oversee or build in additional improvements and progress the model towards finalisation
  • Calculate sales effects throughout the project to check results and assess their correctness, i.e. does media contribution make sense? Report to project team on preliminary findings and observations
  • Create sales effect/ ROI workbook, ensure it is easy to follow and all links are correct
  • Create response curves and optimisation spreadsheets or alternatively use available tools for budget allocation. Run scenarios required to answer client objectives
  • Validate models, identify areas of weakness, suggest and test possible improvements and ensure robustness and validity

Creation of presentations: Content creation, summary of findings, accuracy checks

  • Create content as specified by project lead, taking responsibility for entire sections rather than focusing on just factual and data slides
  • Assist in the creation of all areas of the deck as directed
  • Ensure that all content is checked for accuracy and that it is correctly labelled, complete and ready for delivery to client
  • Set up deck flow and create placeholders to be populated by the team
  • Summarise and comment on findings, add consultancy input rather than on factual statements

Interpretation of results: Result interpretation and rationale, recommendations, translation of results from analytics into actionable recommendations

  • Provide input into the results and implications and comment on the interpretation for future strategies
  • Interpret results and understand the implications of these results to the client. Be able to explain your interpretation to the team and defend your POV
  • Be able to explain and justify any potential changes that need to be made to provide sensible results. Especially important when reviewing others’ outputs that you are overseeing

Meetings: Organisation of internal and external meetings, participation and attendance as required, agenda, minutes, lead meetings

  • Take responsibility for organising internal and external project meetings, including office calendar invites and ensuring an agenda exists. Aim to lead/chair internal meetings
  • Oversee the creation of an agenda and ensure content is prepared/to hand as necessary to support each agenda item
  • Oversee the creation and distribution of project minutes and actions. Ensure action points are completed satisfactorily

Project & Resource Management: Project management, timing plans, tasks allocation, project delivery

  • Liaise with other members of the team and external suppliers to agree on lead times for each stage of the project; actively manage analyst tasks within this to meet deadlines set
  • Support project manager with day-to-day operational aspects of the project
  • Assign responsibilities to team members and ensure tasks are completed in the timely manner
  • Perform the quality control of output, statistical modelling and integrate research insight from a wide variety of sources

Client Management & Interaction: Client contact and interaction, delivery of results to the client

  • Answer specific data questions that may arise in external meetings as the lead analyst; act as a specialist closest to the data
  • Be prepared to lead calls with clients (data calls, weekly calls etc.)
  • Be involved in the delivery of results to the client and present sections of presentations during meetings
  • Take charge of day to day client contact using email and telephone where appropriate

Team Support & Development: Team collaboration, leadership, communication

  • Motivate and inspire team members by ensuring that excellent performance is acknowledged and reasons for success are shared amongst the team
  • Take responsibility for supervising, supporting and training junior team members
  • Take responsibility for training new joiners including project managing Graduate Analysts during their training project
  • Lead by behaving in a way that reinforces values and goals of Gain Theory to all employees
  • Assist team members in interpreting the tasks they have been set

Innovation: Process improvements, product development, new trainings

  • Actively seek more efficient ways of doing things for yourself and others and turn suggestions into actions
  • Host knowledge shares to share your experience on topics of interest for the business
  • Be proactive in using new tools and take the active part in their testing when in the development stage, in line with your personal expertise and skills
  • Assist in service and product development, where necessary. Actively put yourself forward if your involvement can improve outcomes for the company

Business Development: New business development, client retention, business development planning, management and research

  • Support client leads in achieving revenue targets
  • Support client leads in achieving revenue targets and with tasks relating to pitch material creation or internal product and services collateral / R&D etc.
  • Attend conferences, meetings and industry events particularly when these are for your industry vertical or horizontal specialties


Business Development

Brand: Live the brand. Understand our mission and values, how they link to FAST behaviours and engage with culture locally and across global hubs

  • Promote and showcase work internally at knowledge shares and with other teams that could benefit from specific learnings from other projects
  • Show a desire to support business development initiatives internally as required. Contribute and share any areas of specialism that can strengthen the GT offering

Network: We all have a responsibility to promote Gain Theory within our network as networks are the cornerstone of business development.  All staff should maintain a professional LinkedIn profile

  • Build comfort levels in an external social business setting. Be inquisitive and start to explain to others what GT does in an engaging way.  Be an active listener
  • Actively seek to start or build an industry network

Wider Group: Understand that to operate within a group we must collaborate, share and support its members.  Appreciate that Group successes and setbacks do impact Gain Theory

  • Build a working knowledge of our key competitors and media agencies we work with
  • Be able to describe the positioning of GT within GroupM and WPP and confidently describe several companies that sit within GroupM

Client Experience

Client Meetings: Do everything possible to make every client engagement a success.  Be punctual, respectful, well presented and mindful

  • Actively listen, make and circulate meeting notes, contribute to and request to present sections of external meetings

Consultancy: We do not report on data, we consult businesses providing valuable insight, analysis and recommendations often based on data

  • Be able to assist with consultative analysis as directed by management, think independently and identify areas of interest in results as they are produced. Act like a consultant and not just a data handler / modeler
  • Appreciate that analysis output is not consultancy and make the effort to move away from pure results reporting. Strive to add value to all output, the “so what?”, consultative angle

Opportunities: Always be on the lookout for an opportunity to upsell

  • Strive for constant improvement in deliverables
  • Flag opportunities for expansion of client engagement. Can something more be done; can we provide a service or deploy a product not currently being offered?

Relationships: Be aware that the strength of individual client stakeholders is directly linked to the strength of the overall relationship, therefore all levels at Gain Theory play an integral role in maintaining healthy client relationships and success

  • Build a valuable working relationship and line of communication with counterparts from client and agencies. Know who best to ask for certain data / information
  • Be a positive role model for junior analysts and a positive representative of the company at all times.

Service: We meet or exceed objectives, always on time and as a team.  We are the trusted advisors, here to anticipate and fulfill client needs

  • Support the team and display flexibility that is sensitive to client expectations and service expectations set by management
  • Be able to take on and deliver to ad-hoc client requests agreed to by the project team. Be confident enough to challenge decisions made and offer up enhancements


Team Effectiveness, Efficiency and Wellbeing

Attitude: Challenge attitudes or behaviours that impact team moral, encourage those who make everyone better off (EBO) and be proactive

  • Build up a good rapport with Graduates, be openly enthusiastic and positive and communicate any issues if needed

Communication: Ensure the team is aligned and up to speed on what you are doing, and any important updates, when you have completed tasks or need help

  • Communicate down tasks and objectives set by senior management, adapting appropriately and identifying best available resource to complete tasks

Feedback: Ask for and give regular feedback on performance; implement feedback given to you in order to improve

  • Flag areas of development for analysts to their managers by providing instant feedback to the individuals and written feedback each month to PerMs
  • Praise analysts you work with when appropriate

Innovation: Show interest in what other teams are delivering and promote team and company innovation

  • Continuously flag improvements in processes and output so it can be assessed by management
  • Encourage analysts to critically appraise ways of doing things and suggest improvements you would make to processes they have used
  • Be interested in what other teams are delivering and how this could be adapted for use on your client(s)

Resourcing & Timing: Be flexible and open to new opportunities.  Manage your time and commitments to hit agreed internal and external deliverables

  • Estimate the length of time tasks will take and be able to meet this timeline of deliverables
  • Demonstrate flexibility and be able to work on more than one client at a time and manage / prioritise multiple and varied tasks set
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