London (EMEA)

Project Manager

Reporting to: Associate Director to Partner

Purpose: A Project Manager is expected to work across a set of clients and support Associate Directors & Partners by taking responsibility for the day to day management of a project, leading a team of analysts and communicating with stakeholders to deliver a project on time to Gain Theory’s high standards. You will also have strengths in networking developing relationships with counterpart’s client and agency side and be an externally facing ambassador for the Gain Theory brand.  You will also be required to take on additional tasks, examples of these are: creating marketing content, developing products & services and supporting the development of Gain Theory analysts.

Behaviour Profile: FAST Framework

Forward Thinking: Demonstrate personal initiative; Think of ways to streamline and make processes faster; Anticipate future issues and adapt approach to address these; Attempts to solve problems with limited support from others; Monitor own work performance and prioritise appropriately; Use initiative to create solutions to get the job done

Active: Inspires and persuades, motivates and energises; Build understanding of internal stakeholders necessary to deliver effective performance; Promotes partnership and collaborative working in teams; Remain factual, open and accept responsibility; Build rapport based on mutual respect, trust and collaboration; Understands who to direct questions to by subject matter at each appropriate level; Play a role in an area focused on driving the company forward (beyond personal gain); Networks and develops partnerships to ensure effective delivery

Simplicity: Build an understanding of value vs. effort for given tasks; Identifies areas of a project that can be improved upon and communicates this e.g. to increase client profitability; Be more commercial, less academic; Ability to find innovative solutions to client issues; Able to communicate the role and philosophy of Gain Theory to both internal and external audiences; Communicate clearly and concisely; Present data and conclusions in a logical and transparent way; Creates simplicity from complexity; Break down information and problems to derive solutions

Transparent: Deliver to time and meet quality expectations in all aspects of your role; Positive and Supportive Managerial Behaviour; Be recognised by others as someone who delivers what they say they will and can direct others to do so; Cultivate strong organisational and time management skills; Comes up with new ways of doing things; Champions decisions based on sound investigation and analysis; Apply experience and common sense to complete tasks

Key Duties

Working with data: Data extraction and manipulation, data analysis and validation, batch files, programming

  • Be able to explain and oversee the use of data extraction tools (i.e. Advantage, AdDynamix, Sysomos, Athena, Google trends, Google analytics, Double Click)
  • Ensure that RAP file has been checked and is free from errors before internal meetings where it is required
  • Take responsibility for or manage data collection including preparation and sending of data requests to clients and agencies
  • Chase outstanding data or manage the process monitoring incoming data accuracy and handing by analysts in your team
  • Contact client with data questions that may arise
  • Create data validation deck or oversee a process to ensure all data used is correct and signed off by a client and agencies

Building Models: Model building and validation, media optimisation

  • Work with Analysts to validate models, identify areas of weakness, suggest and test possible improvements and ensure robustness and validity
  • Make sure that any applicable diagnostic tests are passed and that the outputs make sense before passing models onto the senior team
  • Create response curves and optimization spreadsheet or alternatively use available tools for budget allocation. Oversee scenarios required to answer specific client objectives
  • Perform initial quality control of output, statistical modelling and integrate research insight from a wide variety of sources

Creation of presentations: Content creation, summary of findings, accuracy checks

  • Ensure that all content is checked for accuracy and that it is correctly labelled, complete and ready for delivery to client
  • Set up deck flow or support client lead in doing so and create placeholders to be populated by the team. Also being able to communicate details of expectations to the junior team
  • Check deck content ensuring it contains consultancy output rather than a series of factual statements.

Interpretation of results: Result interpretation and rationale, recommendations, translation of results from analytics into actionable recommendations

  • Provide input into the results and implications and comment on the interpretation for future strategies
  • Be able to explain and justify any potential changes that need to be made to provide sensible results
  • Interpret results and understand the implications of these results to the client. Be able to explain your interpretation to the team and defend your POV
  • Create draft of recommendations to the client and organize any follow-up or areas of clarification needed

Meetings: Organisation of internal and external meetings, participation and attendance as required, agenda, minutes, lead meetings

  • Take responsibility for organizing internal and external project meetings
  • Ensure Senior Analyst has details required to organize internal and external meetings. Chair internal meetings if required or delegate to Senior Analyst if appropriate.
  • Ensure meeting agendas are created. Coordinate if needed
  • Oversee the creation of an agenda and ensure content is prepared or to hand as necessary to support each agenda item
  • Lead internal and external meetings as required

Project & Resource Management: Project management, timing plans, tasks allocation, project delivery

  • Liaise with team members and external suppliers to agree on lead times for each stage of the project, oversee analyst tasks within this to meet deadlines set.
  • Assign responsibilities to team members and ensure tasks are completed in the timely manner
  • Manage day-to-day operational aspects of the project using resources at your disposal to their full potential
  • Work closely with relevant stake holders to ensure effective and efficient implementation of the project and ensure our clients are delivered market leading analytics tailored to their specific needs
  • Simultaneously manage a broad range of research projects, create and deliver project plan and timings and revise as appropriate to meet changing needs
  • Manage multiple analyst teams as required

Client Management & Interaction: Client contact and interaction, delivery of results to the client

  • Contact client with any questions regarding the project (data, objectives, meeting dates etc.)
  • Lead calls with clients (data calls, weekly calls etc.)
  • Be involved in the delivery of results to the client and present sections of presentations during meetings
  • Take responsibility for day to day client relationship/contact
  • Take charge of day to day client contact using email and telephone where appropriate

Team Support & Development: Team collaboration, leadership, communication

  • Motivate and inspire team members by ensuring that excellent performance is acknowledged and reasons for success are shared amongst the team
  • Take responsibility for supervising and supporting more junior team members, motivate and inspire them
  • Lead by behaving in a way that reinforces values and goals of Gain Theory to all employees
  • Assist team members in interpreting the tasks they have been set
  • Explain the organisational values and goals of Gain Theory to all employees
  • Troubleshoot areas of poor performance and identify effective solutions to resolve issues both in the immediate future and for the longer term
  • Assign team members with tasks that allow them to meet their personal goals and objectives
  • Provide the team with a vision of the project objectives
  • Communicate expectations of the team and the importance of completing team assignments on time

Personal Management: Line management, appraisals, personal progress, training and development needs

  • Identify training and development needs jointly with manages and their personal managers
  • Ensure that any staff experiencing performance difficulties are managed appropriately and working to identify measures that could be used to improve performance
  • Take responsibility for the identification of talented professionals on your team passing on this information to the project lead and their personal manager

Innovation: Process improvements, product development, new trainings

  • Actively seek more efficient ways of doing things for yourself and others and turn suggestions into actions
  • Attend available trainings to gain knowledge on market practices, new tools and methodologies
  • Host knowledge shares to share your experience and that of the teams on topics of interest with the business
  • Be proactive in using new tools and take the active part in their testing when in the development stage, in line with your personal expertise and skills
  • Assist in service and product development, where necessary. Actively put yourself forward if your involvement can improve outcomes for the company
  • Design, research, develop, analyse and suggest new marketing concepts, strategies, methodologies and processes, trainings

Business Development: New business development, client retention, business development planning, management and research

  • Support client leads in achieving revenue targets
  • Support client leads in achieving revenue targets and with tasks relating to pitch material creation or internal product and services collateral / R&D etc.
  • Attend conferences, meetings and industry events particularly when these are for your industry vertical or horizontal specialties
  • Be involved in either new business pitches or P&S based projects / development
  • Assists in promoting and further developing brand initiatives (awards, R&D, events, articles etc.)


Business Development

Brand: Live the brand. Understand our mission and values, how they link to FAST behaviours and engage with culture locally and across global hubs

  • Promote your strengths and interests to inspire others to support company growth and knowledge
  • Be clear what our brand stands for and how we differentiate against competitors. Be able to explain this to Analysts and externally

Knowledge: Understand that experiencing new things and actively seeking new knowledge is beneficial to you as an individual.  Sharing knowledge gained with colleagues and the wider business differentiates Gain Theorists

  • Shows a desire to support business development initiatives internally as required. Contribute and share any areas of specialism that can strengthen the GT offering
  • Is keen to branch out of project work and assist with the creation of externally facing materials. Is able to present back to the company on events attended or initiatives undertaken.  Starts to inspire more junior staff to also get involved
  • Is developing an industry vertical or horizontal specialism

Network: We all have a responsibility to promote Gain Theory within our network as networks are the cornerstone of business development.  All staff should maintain a professional LinkedIn profile

  • Is developing a network, personal specialisms and interest areas; attending events and writing blogs on these topics; Is social and enthusiastic and has a good level of business etiquette
  • Is comfortable in an external social business setting. Is inquisitive and can start to explain to others what GT does in an engaging way.  Is an active listener

Wider Group: Understand that to operate within a group we must collaborate, share and support its members.  Appreciate that Group successes and setbacks do impact Gain Theory

  • Has a good level of knowledge of group infrastructure such as AWB, DataMart and flagship group product offerings. Is aware broadly what group companies do
  • Is able to describe the positioning of GT within GroupM and WPP and confidently explain what companies sit within GroupM

Client Experience

Client Meetings: Do everything possible to make every client engagement a success.  Be punctual, respectful, well presented and mindful

  • Actively listen, make and circulate meeting notes, contribute to and request to present sections of external meetings

Consultancy: We do not report on data, we consult businesses providing valuable insight, analysis and recommendations often based on data

  • Appreciate that analysis output is not consultancy and make the effort to move away from pure results reporting. Strive to add value to all output, the “so what?”, consultative angle
  • Can offer own interpretation of findings and implications putting forward own recommendations (be a consultant)
  • Assists the client lead (Partner) in converting output into high quality consultancy. Focus on data storytelling and good narrative

Opportunities: Always be on the lookout for an opportunity to upsell

  • Flag opportunities for expansion of client engagement. Can something more be done; can we provide a service or deploy a product not currently being offered
  • Actively seek and proactively develop client upsell opportunities

Relationships: Be aware that the strength of individual client stakeholders is directly linked to the strength of the overall relationship, therefore all levels at Gain Theory play an integral role in maintaining healthy client relationships and success

  • Help map out client influencers, budget holders and influencers of the future
  • Builds a valuable working relationship and line of communication with counterparts from client and agencies. Knows who best to ask for certain data / information

Service: We meet or exceed objectives, always on time and as a team.  We are the trusted advisors, here to anticipate and fulfill client needs

  • Be able to take on and deliver to ad-hoc client requests agreed to by the project team. Be confident enough to challenge decisions made and offer up enhancements
  • Learn that good service is not saying yes to everything but delivering on previously agreed objectives. Manage client expectations around output and flex where necessary to maintain excellent service

Team Effectiveness, Efficiency and Wellbeing

Attitude: Challenge attitudes or behaviours that impact team moral, encourage those who make everyone better off (EBO) and be proactive

  • Build up a good rapport with Analysts graduates, be openly enthusiastic and positive and communicate any issues if needed on their behalf
  • Support senior managers in fostering a culture of transparency and joint responsibility, no blame culture

Communication: Ensure the team is aligned and up to speed on what you are doing, and any important updates, when you have completed tasks or need help

  • Communicate down tasks and objectives set by senior management, adapting appropriately and identifying best available resource to complete tasks

Feedback: Ask for and give regular feedback on performance; implement feedback given to you in order to improve

  • Identifies and diagnoses areas of development and performance issues observed day to day. Provides regular and balanced feedback, provides updates to PerMs
  • Process and resolve issues brought to you, proactively managing performance issues

Innovation: Show interest in what other teams are delivering and promote team and company innovation

  • Apply previous client knowledge to improve performance and adopt or trial third party techniques observed / taught
  • Be interested in what other teams are delivering and how this could be adapted for use on your client(s)

Resourcing & Timing: Be flexible and open to new opportunities.  Manage your time and commitments to hit agreed internal and external deliverables

  • Demonstrate flexibility and be able to work on more than one client at a time and manage / prioritise multiple and varied tasks set
  • Helps senior management decide team structure and assess workload / skills against objectives
  • Identifies ways to improve recruitment, retention, motivation and development of employees
Apply now


Find out how we can help, demo our products and get more information about our global cross-sector experience.


If you think you have what it takes to make a difference at Gain Theory, please check out our careers page.
© Gain Theory 2020. All rights reserved.