New York (NA & LATAM)

Manager, Analytics – Market Mix Modeling

Candidates are expected to demonstrate the following skills/experience: hands-on skills in quantitative data analysis, problem solving, analytical modeling, the ability to develop/analyze business cases, research skills, excellent oral and written communication skills, client focus and the ability to support and enable teamwork, self-motivated and able to operate independently with limited guidance and direction.

Key Accountabilities 

  • Develop econometric modeling and simulations/forecasts applied to marketing mix optimization, campaign segmentation, pricing optimization and customer lifetime value analyses to support client engagements.
  • Assist clients in retrieving, compiling, and formatting large volumes of data.
  • Support senior modelers with methodology development and testing.
  • Analyze data to generate graphics for use in client presentations.
  • Utilize syndicated research tools to retrieve various types of data (macroeconomic, marketing, business, etc.).
  • Write and test macros that help automate data/modeling process using SAS, Excel VBA, SQL
  • Build forecasts and budgets based on historical data as part of the planning process  Act as primary day-to-day contact on insights and analytics to digital and traditional media managers and clients.
  • Manage project timelines and deliverable schedules and share concerns about deliverables, timelines, and issues with project managers and directors.
  • Manage and mentor analysts on the projects to ensure excellence and professional development.


Requirements: Must have experience with Marketing Mix Modeling  

  • Bachelor’s degree required. A Master’s degree in Statistics, Economics, or Applied Math is preferred.
  • 3-5 years related work experience
  • Strong analytical skills; ability to analyze raw data, draw conclusions, and develop actionable recommendations using statistical and econometric modeling techniques.
  • Understanding of industry research sources, such as Nielsen/IRI sales data or TV/online advertising data
  • Fluency in SAS, SPSS, R or any other advanced analytics software package.
  • Experience with database tools (SQL, Oracle, Access).
  • Comprehensive understanding of metrics: Media (e.g. buying models, CPV,VCR, GRP), Measurement analytics, Quantitative business measures (LTV, NPV,ROI, Churn, etc.), Statistics (Correlations, sample sizing, etc.)
  • Knowledge of visual techniques for data analysis and presentation
  • Experience in managing and mentoring team members (2-3 direct reports)

 

Apply now

WORK WITH US

Find out how we can help, demo our products and get more information about our global cross-sector experience.
CONTACT

JOIN US

If you think you have what it takes to make a difference at Gain Theory, please check out our careers page.
CAREERS
© Gain Theory 2018. All rights reserved.