New York (NA & LATAM)

Associate Director

Gain Theory is approaching the engagement of our clients and how we deliver insights differently.  In seeking to ‘inspire’ clients, we are moving beyond facts and figures into influence and driving enthusiasm to take action.  We are looking for an individual that understands the data, analysis, tools and Marketing, but approaches delivery of results through the eyes of the client.

The role is client facing in connecting and translating the outputs of our world class analytics tools and solutions to client business problems and needs.  Consulting, partnership, excellent communications and project management will be the hallmarks of the ideal candidate beyond the prerequisite problem-solving skills and general understanding of how Marketing organizations function and use analytics to solve everyday challenges.

This individual should acquainted with many of the Marketing Analytic disciplines currently employed by companies across industries and around the world including MMM, RGM, MTA, Social, CRM, media optimization, and other insight generating modeling solutions.

The key responsibilities will include:

Client Interaction

  • Leads client engagement and manages the overall relationship
  • Creates and delivers presentations that exceed client expectations
  • Uncovers business needs and identifies areas of opportunity for growth
  • Organizes and leads in-person client meetings and conference calls
  • Negotiates and resolves client, agency, and vendor conflicts
  • Strong interpersonal skills, natural presenter capable of storytelling through data and insights

Strategy

  • Understands clients’ evolving business goals
  • Ongoing review of client goals, strategy, and metrics of success
  • Participates in Agency or Direct client strategy success stories and challenges
  • Masters knowledge of clients’ business, competition, and latest industry news and trends

Analytics

  • Develops project timelines and deliverable schedules
  • Oversees creation of Marketing Mix Models, utilizing multivariate regression analysis (basic understanding of process and requirements)
  • Has an understanding of boarder marketing analytics methodologies
  • Has an understanding of the bigger picture of analytics deliverables and client expectations
  • Has an eye for detail and quality control
  • Manages project progress, concerns about deliverables, issues, etc.
    Uses Tableau, SQL, Excel, etc. for data manipulation, analysis, and reporting
  • Produces and interprets diminishing return curves based on model results and develops multiple-scenario simulations and optimizations

Management

  • Demonstrates time management skills to ensure on-time completion of projects on accelerated schedule
  • Manages internal team and effectively fosters teamwork and drives motivation
  • Resolves project conflicts
  • Participates in the development, mentoring, and retention of staff members under their management
  • Actively contributes to company initiatives, processes, and roll-outs
  • Shares learnings with team and discusses potential impact on client programs
  • Able to collaborate with specialists and maintain strong relationships with agency and vendor partners

New Business

  • Identifies new business opportunities within client base
  • Participates in the preparation and delivery of new business pitches/proposals
  • Works through sales process until close
  • Ensures that clients’ success metrics are attainable before taking on new business opportunities

Requirements

  • Bachelor’s degree required
  • 6+ years related work experience
  • Client relationship management expertise
  • Exceptional written and verbal communication skills including presenting and story telling a must
  • Experience in managing and mentoring team members
  • Experience in working with Marketing Mix Modeling, Multitouch Attribution, Media Optimization
  • Strong analytical skills; ability to analyze raw data, draw conclusions, and develop actionable recommendations
  • Understanding of industry research sources, such as Nielsen/IRI sales data or TV/online advertising data
  • Proficient in Microsoft PowerPoint and Excel, including pivot tables and V-Lookups
  • Excellent problem-solving, quantitative and analytical skills
  • Capability to handle multiple projects and meet tight deadlines
  • High attention to detail
  • Ability to work under minimal supervision and take initiative on assigned tasks

Beneficial Attributes

  • Advanced degree preferred
  • Python, R, SQL, and Tableau experience is highly preferred
  • Comprehensive understanding of Statistics (Correlations, T-Stats, R2, sample sizing, etc)

 

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