London, November 24th, 2021 – Gain Theory, the global Marketing Effectiveness consultancy that accelerates business growth for ambitious brands, today names Akhila Venkitachalam​ as Senior Partner.

With over 20 years’ experience, Akhila has partnered with global clients in CPG, Financial Services Technology, Fashion, Pharma, Telecom and Retail leveraging data, analytics and marketing effectiveness consulting to guide evidence-based decision making.

As a trusted senior advisor to clients, Akhila has led Marketing Effectiveness programmes and Brand Analytics for brands such as Nestle, Mondelez, PepsiCo, Nationwide, Dyson, HSBC, Unilever and the Department of Health.

Prior to Gain Theory, Akhila led Global Analytics engagements at Kantar where she was responsible for guiding global brands to improve their long and short-term business growth. She also spent a decade at Nielsen’s Advanced Analytics practice ultimately leading Marketing Effectiveness at regional level where she pioneered a digital ROI measurement & optimisation program amongst other initiatives. Across her career, Akhila has guided global brands on various levers of growth: budget setting, forecasting, branding, pricing, promotions, range optimisation and marketing strategy.

In her new role as Senior Partner, Akhila will help clients accelerate growth by fusing hindsight, insight and foresight and by connecting intelligence directly to investment planning and activation.

“As businesses learn to adapt to the new reality post pandemic, there is an increase in demand for connected data intelligence which is insightful, agile and forward looking to help navigate successfully, be distinctive and drive fast paced growth.” said Akhila, “Gain Theory is now at the top of the game in the Marketing Effectiveness space, and I have often admired its world class team, zest for driving results, breadth of capabilities and long-standing strong client partnerships. I am absolutely thrilled to be joining Gain Theory and look forward to collaborating with ambitious clients who are looking to power up with analytics, be inspired and shape their future”.

 “Akhila is an outstanding addition to our team,” said Alan Bloodworth EMEA CEO at Gain Theory “the breadth and depth of her acumen in the Marketing Effectiveness industry will enable our clients to turn business challenges into opportunities. Akhila will play an integral role within the EMEA senior leadership team, ensuring that we continue to deliver Marketing Effectiveness Excellence for our clients in an ever-changing landscape”


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