Insights alone are not enough to accelerate growth. Business insights must be connected directly to decision making and activation. Through a combination of technology, consultancy and transformation programs, we improve decision making and activation to accelerate growth.

Data-Informed Planning ​

Through a combination of consulting and technology, we help brands understand how to shift marketing investments across geographies, brands, products, audiences, channels, partners, tactics, and time. Our unrivalled knowledge and access to industry expertise provides a practicality filter that goes beyond the ‘math’.

Gain Theory Interactive, our proprietary decisions platform, built for decision-makers, supports data-informed planning.  Widely used by marketing and insight professionals, pricing, sales, operations and finance teams, the platform highlights opportunities to accelerate growth, enables scenario planning and optimization and forecasts the impact on performance.

Data-Informed Activation 

We offer several solutions (Preference Analytics, Next Best) that prioritize audiences, channels, and messages to improve customer conversion. Algorithms can be embedded directly in buying platforms to support real-time optimization and activation.