We are a direct-to-client marketing analytics consultancy that approaches things differently. We provide a number of approaches that go beyond ROI to analyze the true impact and effect of your marketing investments, helping you to understand and drive the future of your business.
We believe that in order to maximize value from marketing investments you need to start by understanding the business context in which the objective exists. We then layer this with faster, smarter insights and actionable recommedations to enable decision making that will have a tangible impact on your organization.
Our team is made up of agile, problem-solving story-telling mathematicians. And we are passionate about driving value.
200+ people across the globe with a footprint across 30 countries, leveraging multiple time zones, providing around the clock guidance and support to client challenges.
“The team from Gain Theory was consistently passionate about adding value to the business and always kept the Unilever business requirements at the forefront in all interactions. “Director CMI analytics, Unilever
“..The content covered was excellent and the Gain Theory team couldn’t have been more helpful, they really threw themselves in. I was delighted with the way the workshops were received by the team“Senior Marketing Manager, Financial Services
"...The results and recommendations were very clear, helping to improve our media planning both in terms of effectiveness and efficiency.”Marketing & Planning Director, CPG/FMCG
“Gain Theory offers a gold standard consultancy and as such the deliverables are always beyond the finish line, miles ahead of others.”
Director Global Marketing Analysis, Travel
"Working with Gain Theory we have found their behavioural modelling and data analysis absolutely critical to our marketing communications planning, budget setting and channel optimisation."Head of Recruitment Marketing, RAF
"Gain Theory has become an invaluable part of the inter-agency team on Aviva. They have rightfully earned a seat at the table when discussing upcoming campaigns as well as detailed business decisions"Business Director, Zenith
Meet our team of world-class creative minds from the data, technology, marketing analytics and effectiveness domains.VIEW ALL