We inspire Marketing Excellence
Many marketers today have measurement approaches in place to guide their marketing campaigns. While insights are available, marketers are not extracting the value they should from this work, resulting in organizations that fail to achieve the full potential of their marketing investment.
We believe there is an important distinction between actionable insights and activating insights.
At Gain Theory, we have a singular focus: to empower informed marketing decisions, by more people, more often.
We inspire, empower and support marketers on their Journey to Marketing Excellence.
We have a proven track-record of driving sustainable business growth, quickly and cost efficiently.
We do this by delivering ‘best-of-breed’ data, analytic and technology solutions.
And, we do this by keeping things simple. We don’t use jargon. We communicate recommendations through story-telling that is easily understood, and that can be socialized broadly across an organization.
Our consultants bring deep marketing and measurement expertise, and, by applying our Marketing Excellence Framework, we help deliver ‘quick wins’ and ‘game changing’ results.
“..The content covered was excellent and the Gain Theory team couldn’t have been more helpful, they really threw themselves in. I was delighted with the way the workshops were received by the team“Senior Marketing Manager, Financial Services
"...The results and recommendations were very clear, helping to improve our media planning both in terms of effectiveness and efficiency.”Marketing & Planning Director, CPG/FMCG
“Gain Theory offers a gold standard consultancy and as such the deliverables are always beyond the finish line, miles ahead of others.”
Director Global Marketing Analysis, Travel
"Working with Gain Theory we have found their behavioural modelling and data analysis absolutely critical to our marketing communications planning, budget setting and channel optimisation."Head of Recruitment Marketing, RAF
"Gain Theory has become an invaluable part of the inter-agency team on Aviva. They have rightfully earned a seat at the table when discussing upcoming campaigns as well as detailed business decisions"Business Director, Zenith
"The in-campaign marketing optimization solution has made great strides and now is widely used and referenced internally. Your diligence and quick responsiveness has always been immensely appreciated"Senior Insight Professional, Retailer
Meet our team of world-class creative minds from the data, technology, marketing analytics and effectiveness domains.VIEW ALL