Accelerate Growth with a Leader

Gain Theory has been named a Leader in The Forrester Wave™: Marketing Measurement and Optimization Solutions, Q1 2022.

The Forrester MMO wave evaluates and benchmarks the most significant marketing measurement and optimization providers categorizing providers as either Leaders, Strong Performers, Contenders or Challengers. 

The Forrester report states that “Large global enterprises with complex marketing budgets in search of high-touch services should put Gain Theory on their short list” and notes that Gain Theory’s “services offering really shines among the competitive set.”

Gain Theory received the highest score possible across 13 criteria including:

  • Unified Measurement Methodology
  • Use case: Insights Driven Business
  • Business Strategy Consulting
  • Change Management Consulting
  • Use case: Brand Portfolio Management
  • Marketing Strategy Consulting
  • Use case: Omnichannel Marketing Strategy
  • Marketing Planning & Activation
  • Data Sources
  • Partnership Ecosystem

Of note is the top mark possible given to Gain Theory in the ‘Unified Measurement Methodology’. The report states “Gain Theory’s long-term approach is to advance its planning and optimization recommendations by incorporating more customer behaviors and data signals.”

With regard to Gain Theory’s ability to advise on enterprise-wide business growth levers, top marks possible were also given in the ‘Business Strategy Consulting” criteria which evaluated vendors’ ability to apply their measurement and optimization capabilities across areas such as customer churn analysis, pricing analysis, demand generation analysis and other functional insights.

Contact us to learn more about our Leader status in Marketing Measurement and Optimization.


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