Shawn brings 20+ years of client side experience and consulting in building the tools, organization and everyday practices that deliver business driving insights from the data and analytics to the front line decision makers of large organizations.
Previously, he was VP Global Marketing Data and Analytics at Unilever, where he pioneered and led the company’s global People Data program across Modeling, Social, Digital, CRM and traditional analytics.

His career includes work as an Associate at McKinsey & Co., Strategic Planning for Pepsi-Cola, and strategy consulting with Marakon Associates in Stamford, CT. He holds an MBA from Wharton Business School and AB Economics from Princeton University.
O’Neal is a frequent speaker on the future of data and its use in Marketing at conferences worldwide.


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