Russell holds a Masters of Science and Bachelors of Science in Economics from Auburn University. His career has seen him hold multiple senior Analytics roles across Wunderman, RAPP Collins and MediaCom in North America.
Formerly Head of Digital Analytics Services at GroupM, Russell led the company’s proprietary Attribution solutions. Understanding media drivers at a granular level and informing media investment decisions is central to Russell’s expertise. He has delivered Multi Touch Attribution solutions on behalf of brands such as Target, P & G, Volkswagen and Dell.