With over a decade of experience, Matthew is a Partner in EMEA leading key client relationships within the retail and finance sectors. His focus is on understanding clients’ business strategies and challenges to help shape their future business.

Matthew is also Gain Theory’s media expert with a keen interest in marketing innovation. He is a published author, having written “The 8 Steps to Attribution” for AdMap, “Video Works” with Videology, and more recently “Profit Ability” with Thinkbox. The aim for each of these pieces was to analyse the effectiveness of the future media world. Matthew looks to bring this thinking and attitude to his clients.