With over a decade of experience, Matthew is a Partner in EMEA leading key client relationships within the retail and finance sectors. His focus is on understanding clients’ business strategies and challenges to help shape their future business.

Matthew is also Gain Theory’s media expert with a keen interest in marketing innovation. He is a published author, having written “The 8 Steps to Attribution” for AdMap, “Video Works” with Videology, and more recently “Profit Ability” with Thinkbox. The aim for each of these pieces was to analyse the effectiveness of the future media world. Matthew looks to bring this thinking and attitude to his clients.

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GAIN THEORY RECOGNIZED AS A STRONG PERFORMER IN MARKETING MEASUREMENT AND OPTIMIZATION

GAIN THEORY AMPLIFIES FORESIGHT CAPABILITIES BY MOVING TO WUNDERMAN THOMPSON

Akhila Venkitachalam appointed as Senior Partner at Gain Theory

As Black Friday unfolds, Shawn O'Neal Gain Theory North America CEO talks with Paul Gerke on NewsNation Network about forecasted changes in consumer shopping caused by supply chain issues and inflation impacts from the pandemic. https://t.co/JzopOeSMSs

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