Lizzie has worked in the world of data and analytics for the last 5+ years, having previously worked for dunnhumby and Black Swan Data, managing the accounts of a range of global clients and brands across Retail and FMCG. In her previous roles Lizzie has helped inform R&D decisions, brand positioning, promotional strategy, new product launches and marketing activity utilizing sales, customer and social data to predict customer behavior.
As a Client Transformation Manager at Gain Theory, Lizzie’s focus is to support and guide clients on their data transformation journeys. Lizzie is passionate about helping businesses optimize their processes and structure to align with their data & analytics needs and questions. She is a big believer in using data-informed and customer-insight-focused strategies to support everyday business decisions and ultimately help drive business growth, and improve a customer’s path to purchase.
Lizzie is also heavily involved in encouraging girls to study science subjects, holding a BSc in Natural Sciences herself, and for women to work in data.