Lindsay is a seasoned Marketing Analytics leader who brings deep expertise working with insight and marketing executives to navigate the complex intersect of marketing and data informed decision making. Her previous experience has seen her lead measurement strategy for renowned brands including Best Buy, where she embedded market mix models and multi-touch attribution for marketing enterprise.
A marketing intelligence pro, Lindsay joined Gain Theory in 2016. Her work sees her lead client strategy on several successful marketing effectiveness projects, which supports faster and smarter business decision across those organizations. Lindsay is a passionate advocate for building and integrating measurement solutions into large corporations and championing test and learn cultures. A graduate of Augsburg College, she lives in Minneapolis and enjoys yoga, classical music and spending time with her family at the lakes.