Keith started his career agency-side with MediaCom Scotland, where he built out an advanced analytics offering supporting clients in Scotland, Ireland and partner agencies in the North of England. After 6 years, he left the company as Head of Business Science, for a move to Analytic Partners in NYC.
He joined GroupM Data & Analytics Services in 2013, before moving on to lead multiple agency-level digital data management initiatives.
Keith currently leads the delivery and operations of Gain Theory’s consulting services engagements in North America. He manages the company’s work with a number of key clients as well as playing a key role in the company’s new business development efforts.