In her role Jayne heads up the delivery of all ongoing data management and technology components for Diageo in North America. She also helps to lead Gain Theory’s data and tech strategies.

Prior to Gain Theory Jayne was at Maxus where she was responsible for guiding clients on how to maximize their data assets as well as building out the agency’s reporting and visualization capabilities.

Jayne began her career at Accenture, working in various technical roles focused on systems implementation. She then joined GroupM where she led a variety of global programs delivering tech solutions to both clients and agency teams as Global Program Director.


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