With over 20 years of experience in consulting, data strategy, technology and marketing analytics, James partners with Retail and Entertainment brands to support business growth from marketing investments.

James’s has helped retailers improve omni channel marketing effectiveness from within organizations such as Nielsen, McKinsey, BASES, Shure and Milliman. At Nielsen, he led the Retail Consulting & Analytics Team helping clients such as Lowes, Walmart, Safeway Albertsons, Walgreens, Roundy’s, Delhaize, CVS and Target, improve effectiveness with pricing, marketing analytics, forecasting, segmentation and customer profiling. At McKinsey, he was in the Retail Practice providing information, research and analysis on corporate strategy, store operations, branding, marketing, and CRM engagements for clients. Most recently at Shure, he developed the corporate data strategy, started their enterprise data lake as well as a data engineering and data science team.

James is based in Chicago where he lives with his family. He holds both an MBA in Economics & Finance from University of Chicago, as well as a BS in Psychology from DePaul University.


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