Donal is an Economics graduate whose career in the analytics and marketing mix modelling field spans over a decade. Prior to Gain Theory he worked at Ohal - a marketing effectiveness consultancy - where he primarily served global clients across a wide range of industries including Retail, FMCG, Finance, Telecoms and Travel.
He is a published author in AdMap magazine having written a piece on the subject of Attribution and has spoken at leading marketing events alongside clients.
Donal is passionate about Digital and has a comprehensive understanding of both online channels and brands that exist primarily online. His aim at Gain theory is to develop the digital offering and ensure that insight given to clients is actionable and integrated alongside wider strategic consulting.