Chris is a marketing effectiveness professional with 14 years’ experience applying advanced analytical techniques, including econometrics and multiple regression, for a range of clients. He has worked within WPP in a variety of roles, including Head of Business Science for MediaCom in Australia for 4 years and as a Partner for Ohal. He holds an MSc in Economics and a BSc in Economics & Politics.

He has experience across most sectors including FMCG, Pharmaceuticals, Finance, Retail, Energy and Professional services and an interest in developing innovative solutions for optimal planning within the consumer purchase journey and leveraging Gain Theory’s partnerships within WPP.

Chris has published in Marketing, Campaign and AdMap magazines having written articles around the subject of marketing mix modelling, outdoor advertising and measuring the ROI of integrated marketing campaigns.