Audrey brings significant experience to Gain Theory, from her background working in customer and data analytics across retail, FMCG, financial services and travel. She has in-depth knowledge of customer relationship marketing, having led the analytics on the start-up loyalty scheme at B&Q UK.
She has also worked with the two biggest supermarket loyalty schemes in the UK, managing teams to tackle diverse business questions. Audrey has also worked in strategy and operational research, using her technical abilities to bring clarity of thought and structure to business problems.
Audrey has been working with financial services clients since joining Gain Theory, running MMM projects as well as providing ongoing consultancy around optimizing media spend, understanding industry dynamics and unpicking drivers of brand strength.
Her background involves a BSc in Mathematics, plus an MSc in Operational Research, and she has used a variety of techniques such as segmentation, forecasting and simulations – but prefers nothing more than helping clients to turn insights into actions that deliver results.