Andrew has over a decade of experience working in several marketing effectiveness roles for clients in the Financial Services, Aviation, Retail, Pharmaceuticals and Telecommunication sectors. His projects have spanned EMEA and NA markets.

During his career, Andrew has held the position of Head of Data & Analytics in the UK for Starcom Mediavest Group and Partner at Ohal, a WPP marketing effectiveness consultancy. Andrew holds an MA in Economics from The University of St Andrews and an MSc in Economics from The University of Warwick.

Andrew’s focus at Gain Theory is the development of new and exciting products and services in collaboration with other WPP agencies.


Diageo Leverages Gain Theory’s Multi-Touch Attribution solution for Award Winning Results


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