Andrew is a Senior Partner with over 15 years of experience in the marketing effectiveness industry.

He specialises in delivery within emerging markets and has a wealth of experience consulting clients across the Financial Services, Aviation, Retail, Alcoholic Beverages, Pharmaceuticals, and Consumer Electronics sectors spanning NA, EMEA & APAC. An award-winning marketing effectiveness professional, Andrew led projects recognized with IPA Gold and IPA special prizes for Best Use of Data and Best New Learning in 2020.

Prior to his role at Gain Theory, Andrew held positions as Head of Data & Analytics in the UK for Starcom Mediavest Group and Partner at Ohal, a WPP marketing effectiveness consultancy. He holds an MA in Economics from The University of St Andrews and an MSc in Economics from The University of Warwick. Previous adjudication experience includes the technical judging panel at the 2020 IPA Awards.

Andrew is currently an active member of the City of London Round Table and enjoys fundraising for charity as well as traveling for international events and projects.

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GAIN THEORY RECOGNIZED AS A LEADER IN MARKETING MEASUREMENT AND OPTIMIZATION

Our solution, Sensor, has been recognised in a recent @Campaignmag article! By fusing hindsight, insight & foresight, we have helped many businesses to significantly improve ROI on #mediainvestment and accelerate growth globally. https://t.co/rsnE8XI8eA

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